Adopting an active lifestyle has benefited Billy Blanks in more ways than one. Aside from becoming a physical fitness instructor, he also became one of the most successful entrepreneurs in the world. How did he manage to convert his discipline into a multi-million dollar enterprise?
Blanks was born in 1955 with an anomaly in his hip joints, impairing his movement. Growing up with this physical deformity, he was often taunted by his siblings — which made him think that he would never amount to anything. Blanks, however, found a way to overcome his impairment with karate. He began his study of the martial arts when he was eleven, and later on took up taekwondo as well. As the discipline program transformed his body, Blanks aspired to become a world martial-arts champion.
Blanks, however, found more opportunities for martial artists in Hollywood. He began his acting career in the 1980s when he participated in several low-budget films. He never became a big name on screen, but he soon created an innovative routine that made him the most popular gurus and entrepreneurs in the fitness industry.
Blanks invented the Tae Bo workout while running a karate studio in Quincy, Massachusetts. He merged elements from martial arts and boxing to create a workout routine that later attracted celebrities like Paula Abdul. With quite a star-studded following, Tae Bo became a pop culture phenomenon. Blanks banked on his routine’s popularity and started releasing mass-marketed videos — ultimately turning him into a very successful — and very fit — entrepreneur.
Recently, the inventor of the Tae Bo kicked off a new workout program, PT 24/7. According to him, this program is so powerful that people will feel the results in twenty-four hours and see visible results in just seven days.
Blanks is showing no signs of slowing down after over two decades in the fitness industry. With Tae Bo and PT 24/7, he retains his status as the most bankable fitness guru-turned-entrepreneur today.
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