Oil and gas and
ranching share two aspects in common: the state of Texas and entrepreneur and
business leader Joe Batson. A lifelong resident of Amarillo, Mr. Batson kept
his hand in the family businesses, including an oil and gas concern and
Coldwater Cattle Company, while pursuing other interests. Active in politics as
a youth, he worked on the Lyndon B. Johnson re-election campaign for President
and represented his district at the Democratic National Convention. He also
pursued endeavors in the banking and communications sectors.
A successful
business leader, Joe Batson performs every task he undertakes to the best of
his ability, whether it be rubbing down a horse or leading a corporation. The
approach has brought him returns in a number of areas. He became the youngest
pilot to fly solo in a helicopter and has won national awards as the founder
and executive officer of the advertising firm Berneta Communications, Inc.,
named after his grandmother, who also earned a license to fly helicopters. In
addition, the businessman earned Honorary Texas Ranger status, bestowed by the
Governor, and the Golden Nail Award for his contributions to and support of the
performing arts.
Today, Joe Batson leads the Coldwater Cattle Company as President and still participates in the
oil and gas business. Berneta Communications continues to flourish, and he
assists several organizations. Joe Batson sits on the Board of Directors of the
Potter County Industrial Development Center and the Lady Bird Johnson
Wildflower Center at The University of Texas at Austin. A lifetime member of
the Texas Panhandle Heritage Foundation, he also serves on the Research Council
of The Scripps Research Institute. He continues to flourish in his diverse
roles as a cowboy, businessman, community leader, and philanthropist.
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