Sunday, August 18, 2013

Nils Smedegaard Andersen: From Beer To Ships


There are people who just seem to know how to lead and manage. One person that fits into this category is Nils Smedegaard Andersen the Danish business executive who is the CEO and Partner at Danish shipping giant, A.P. Moller-Maersk A/S. What is interesting to note is Andersen did not rise through the ranks of the shipping industry to reach the top post.
He was actually in the beer industry. Prior to heading Maersk, Andersen was the CEO of international beer conglomerate Carlsberg. It wasn’t as if he was just passing through at Carlsberg either. He spent twenty years of his life there.  Carlsberg acknowledged the significant contribution Andersen had made to the company’s growth. As a sign of how the resignation was taken in a very professional manner he still sits in the board of Carlsberg.
He became the fourth CEO and Partner at Maersk in 2007. Andersen is not exactly new to Maersk as he has been on the Board of Directors since 2005. He was the CEO of Carlsberg since 2001 until he joined Maersk.
One of the main reasons Andersen decided to join Maersk was the challenges and excitement of a new career. It’s most certainly challenging considering that Maersk is the largest shipping company in the world. Its fleet comprises over 500 vessels.  The company employees 117,000 people in over 130 countries.  Maersk Line has 15 percent of the world market share.  The company is known for its capacity to lower freight charges to beat the competition.
One of the most significant moves Andersen has made at Maersk is the shift in focus to emerging markets. Under his leadership the company now operates in Africa, Latin America, and South America. Due to this, 40 percent of the company’s turnover now comes from these markets.
Andersen has also engaged in a bit of diversification investing a considerable amount of the company’s resources in the oil industry. This move has helped the bottom line when shipping business is down.
The consummate business leader, Andersen continues to face challenges at Maersk and it doesn’t look like he’s stopping any time soon.

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