Sunday, November 10, 2013

Shoji Muneoka: Mr. Steel

Shoji Muneoka is not Superman; it’s just that he has been in the steel making business for his entire career. Shoji was born on May 3, 1946 and went to school at Tokyo University. He graduated in March 1970 and the following month joined Nippon Steel.  

Interestingly, Nippon Steel was formed by the merger of two huge companies, Yawata Iron & Steel and Fuji Iron & Steel in 1970. Shoji rose through the ranks. Among the capacities he has served in include Director of Secretary, Managing Director and Vice President. He became the President of Nippon Steel in April 2008.
Heading a huge Japanese steel company has been very challenging. While known for advance technology and innovation it has experienced what companies in the U.S. has experienced; its cost of production was becoming too expensive against other steel producing countries like South Korea and China. 

From 1970 to 2008 Nippon Steel has ranked one of the top three steel companies in the world. Things became difficult when demand fell and competition from other countries started to heat up. By 2009 South Korean POSCO and Chinese mills surpassed the Nippon Steel and pushed its rank down to number six in the world.
Nippon Steel began to diversify engaging in such projects as the processing of waste food into ethanol. Nippon Steel also started to establish itself into the business of semiconductors, software and electronics. It has even ventured into theme parks with one called Space World. The steel company also has subsidiaries like Nippon Steel Engineering, Nippon Steel Materials and Nippon Steel Chemicals.

A major event occurred in October 1, 2012 when Nippon Steel and rival Sumitomo Metal Industries formally merged to produce the second largest steelmaker in the world. When the dust settled Shoji Muneoka emerged as Chairman and CEO of the combined entity known as Nippon Steel & Sumitomo Metal Corp.
Shoji in an address stated that the combined company would take four major initiatives which are to globalize the steel business; utilize advance technologies; improve cost competitiveness: and reinforce non-steel business segments.

Having been in the steel business all his career, Shoji looks to be the right man to get these huge undertakings started and accomplished.

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