Monday, May 25, 2015

Gavin Patterson: BT CEO

British Gavin Patterson was born on September 6, 1967, in Altrincham, Trafford, Greater Manchester, England. He holds a degree in chemical engineering from Emmanuel College, Cambridge. 
While a chemical engineer by training Gavin excelled in marketing in the corporate world. He spent nine years with  Procter and Gamble and became European Marketing Director for the Patene line of hair products. He then joined cable company Telewest in 2000, managing their television services. 
Gavin then joined BT in 2004 as the Managing Director of the company’s consumer division. He launched BT Vision which provided on-demand TV and subsequently was responsible for their broadband offerings like the optical fiber service, BT Infinity. 
Coming into BT, Gavin was a contrast in personality. BT had a conservative culture while he was known for his flamboyant appearance of romantic black hair and open shirt collars which reported had up to three open buttons. His management style is a mix of relaxed, stylish marketing with aggressive cost-cutting. 
Gavin was appointed Chief Executive, BT Retail in May 2008 and joined the BT Group plc board in June 2008. He also spearheaded the company’s involvement inn the evolution of digital TV services. This includes being a founder partner in YouView and the creation of BT Sport which launched in August 2013. 
In September 2013, Gavin was appointed Chief Executive Officer of BT Group PLC. 
He is a non-executive Director of British Airways and a Trustee of  The British Museum. Gavin was on the advisory board of the Cambridge Judge Business School from 2010 to 2013 and was President of the Advertising Association from 2011 to 2014. 
BT serves the needs of customers in the United Kingdom and in more than 170  countries around the world, its is one of the world’s leading communications services companies. The firm’s main activities are the provision of fixed-line services, broadband, mobile and TV products and services as well as networked IT services. 

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