While Cisco was in place before the internet started to take
off, it had a very shaky start as the founders of the company eventually left
in not very good terms. The company managed to grow and its then president John
Morgridge made a fateful decision, he hired
a man by the name of John T. Chambers to be the senior vice president of World
Wide Operations in 1990.
This turned out to be a great choice; with Morgridge’s backing
Chambers became the company CEO in 1995. Like other tech companies Cisco’s
stocks were overinflated; it became the most valuable company in the world in
2001. When the dot.com bubble burst the company’s value went down dramatically. Chambers resorted to cutting workforce and
taking a pay cut himself. He stood his ground and continued growing the company
and making strategic acquisitions.
His management skills can be seen in the numbers that he
produced. In 1995 when he took over as CEO annual sales was at $1.2 billion, today
they are in the $40 billion level. Cisco
has maintained its leadership providing routers and other products that keep
the internet humming. Chambers also became
chairman of the board in 2006.
As a sign of continuously adapting to new environment
Chambers embarked the company on a new management approach
that is decentralized in nature and has been happy to share it with other large
companies as well. They have seen increased productivity with this approach. Of
course the technologies used to enable this change involve using Cisco
products. Chambers has always been innovative
but also keeps his eyes on the ball.
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