His
latest
challenge has been working with Banco Santander. He became a board member
in 1994 and was appointed vice chairman and CEO in 2002. When he came in as CEO the bank was heavily
suffering from the slowing economies in Latin America. He took a tough stance
even stopping to give money to the bank’s Argentine unit. Alfredo at the same time set out to make
Santander one the largest banks in the world.
He
was able to achieve this by acquiring other banks. Santander bought Abbey National in 2004. It
also bought the consumer finance arm of RBS in the UK and GE’s consumer finance
operation in Europe among its many acquisitions. Today Santander is the largest bank in the
Eurozone by market capitalization and one of the largest in the world. It still has its struggle given the real
estate problem in its home country of Spain.
Alfredo
remains undeterred even with a legal problem
that could have him spend some time in jail. He still has the reputation of
being one of the best bankers in Europe.
No comments:
Post a Comment