Avon’s New Boss: Sherilyn S. McCoy

Avon has had some strings of bad luck lately. After having a great run for a good number of years the company has experienced declining sales.  It also faces embarrassing charges of bribery allegations in China and perhaps other parts of the world.  Another company has also been trying to buy it.
Sheri McCoy has been appointed as Avon’s CEO and will definitely have a lot of things to work on. She isn’t exactly a greenhorn. Sheri was a vice chairman at Johnson & Johnson.

Johnson & Johnson is a $65 billion a year healthcare company while Avon is an $11 billion dollar a year beauty company. There is no doubt in anyone’s mind about Sheri’s ability to run this size of a company.  While at Johnson & Johnson she handled a business unit which was into beauty products. 

Sheri also knows how to work under tremendous pressure managing to turnaround the pharmaceutical business of Johnson & Johnson.  She has also done acquisition of an enterprise that would later help improve the company’s bottom line.

Despite her experience including having a master’s degree in chemical engineering from Princeton and an MBA from Rutgers, some are concerned that she has not handled a company with a direct sales force like Avon.  There are 6.4 million of them worldwide.  Others point out though that Johnson & Johnson also has a sales force but knocks on doctor’s doors and not house-to-house.  Some view this concern as overblown.

This executive who is known to be caring yet can be tough does have one advantage; she is a woman and in this business where women are the main customer it just may spell the difference.