Sunday, December 30, 2012

Turning Around ING

Financial giant ING was in trouble in 2008 with a fourth quarter loss of €3.3 billion. Just how bad was it? It had to draw £22bn of government money to stay alive.  It already had in place a plan to enter Japan which had to be shelved. ING was also going to lay off 7,000 workers.

It was under these conditions that Jan Hommen became the CEO of one of the largest banking and insurance group in the world, ING.  Given the fact that he had only been with the company for around 4 years some were a bit skeptical with his appointment. It didn’t help that prior to joining ING he didn’t actually work at another financial institution but with companies in the heavy industry and electronics. He had previously been working with Alcoa and then at Philips Electronics.
He took on the job through and he acted quickly. There were three main tasks that had to be done as he later stated: correct and strengthen the financials, reduce the number of business interests and reinforce franchises in the company’s core markets.  Moving decisively, he acted to have the group exit from 10 of the 45 countries it operated in. The goal was to become a bank focused on Europe once again while keeping some smaller operations in strategically global locations.

The results of the changes led to a net loss of only €712 million for the first three months of 2009 as compared to a loss of €3.7 billion in the same quarter of 2008.  The banking division also recorded a profit of €132 million as compared to a €1.84 billion loss in the same quarter of 2008.
Other changes included the restructuring of the management team of the insurance division and partial sale of some assets.  All in all Hommen’s reforms have helped ING get back on its feet. There are fewer doubters now that he has shown result. Hommen became chairman of the Supervisory Board on January 2008.  His current positions are CEO, chairman Executive Board ING Group, Management Board Banking, and Management Board Insurance.

When the going got tough for ING they were fortunate to have leader who acted quickly and decisively.


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