Thursday, April 11, 2013

Paul Bulcke: Nestlé’s Top Gun

Paul Bulcke was born in 1954 and is a Belgian national. After college he worked as a financial analyst for Scott Graphics International for two years. Then he joined food giant Nestle in 1979 as a marketing trainee at their head office in Vevey, Switzerland.

Paul has never worked for any other company since then. His job at Nestle has taken him to live in seven countries and learn six languages. He has lived in Switzerland, Spain, Belgium, Peru, Ecuador, and Chile and has headed operations in Europe rising in various positions along the way. A big promoting came in 2004 when he was appointed executive vice-president of the Americas.  He was in charge of not just the US. but also Canada, Latin America and the Caribbean.  
He performed exceptionally well and was appointed CEO on September 2007 and officially started in his new role in 2008. Paul became CEO at the time when there was a global financial crisis and has led with a steady hand managing to increase the company’s year on year profit. 

His main preoccupation is the large role Nestlé can play in people’s nutrition. He is dead serious on this and it’s not some sort of marketing gimmick. With its global presence and strong R&D he believes Nestlé  can contribute significantly to people in different groups from senior citizens to children in providing them with the right nutrition.

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