Company Man At The Top

There are many stories of company outsiders recruited to run a particular company. Nothing is more encouraging to employees when the CEO rose through their ranks. This gives ambitious lower ranked employees hope and inspiration that they too will lead the company one day.

This is exactly what happened to William C. Weldon who worked all his life at Johnson & Johnson (J&J).  One thing about this company is it never hired an outsider to lead it since its founding in 1886 in New Brunswick, New Jersey.  Working his entire career at J&J allowed him to prove himself as an able executive and become the company’s only 6^th chairman in 2002.

Weldon was not particularly an academic achiever in school and was more inclined to sports.  He got married while in college studying at Quinnipiac University.  He said marriage made him more serious with his studies. After graduating with a bachelor of science degree in 1971 he got a job in the sales and marketing department at McNeil Pharmaceutical a division of J&J. 

From their Weldon quickly rose through the ranks.  By 1982 he was the manager of J&J’s ICOM Regional Development Center in Southeast Asia. More promotions followed. Weldon became president of Ethicon Endo-Surgery (EES) a newly formed J&J company in 1992. Although coming from a pharmaceutical background Weldon worked hard to make the company a market leader in the medical-instruments market overtaking the number one company by 1996.

This stunning achievement led to more promotions and in 1998 he became worldwide chairman of J&J’s Pharmaceutical Group and became a member of the company’s executive committee. The group was lagging in performance and Weldon was tasked to revive it. He engineered the acquisition of Centocor which had a number of promising drugs. Weldon led another major acquisition in 2001 when J&J acquired Alza Corporation which was known for its transdermal patches. 

Weldon was eventually appointed CEO and chairman of J&J in January 2002. His tenure has been marked by growth and major acquisitions. It has also been rocked by recalls of liquid children’s Tylenol, other medications, and products like contact lenses. He relinquished the CEO post in April 2012 while remaining as chairman.

Brains From Brazil

Melanie Healey was born on April 5, 1961 in Rio de Janeiro, Brazil. Like practically all women from Brazil, Healey is good looking.  Yet she’s more known for her brains and business management skills than her looks.

She took up Business Administration at the University of Richmond, Virginia and graduated in 1983. Returning to  Rio de Janeiro, Healey worked for S.C. Johnson & Sons from 1983 to 1986. Then it was at Johnson & Johnson in Sao Paulo.

Healey joined Procter & Gamble (P&G) on July 1990. She started as the brand manager for Phebo Soap and in 1992 became the marketing manager for Pampers.  You can tell a person is performing well if this person gets a foreign assignment. In 1993, Healey was made marketing manager for Personal Cleansing & Fabric Softeners in Mexico. By 1995 she was back in Brazil with the rank of marketing director for Health Care. More promotions came her way including president, Global Feminine Care GBU and group president, Global Feminine and Health Care.

In 2009, Healey was named group president, North America and in 2011 she became group president, North America and Global Hyper-Super-Mass Chanel. North America represents 41 percent of P&G’s total revenue. It’s a critical group and the trust and confidence has been placed on Healey to continue its growth and profitability. With a number of marketing initiatives proving to be successful we may hear more about Healey climbing the corporate ladder.

Torrence Boone: Profile of a Digital Advertising Executive

Raised in Baltimore, Maryland, Torrence Boone demonstrated notable creative ability as child that continues to serve him well in his current professional pursuits. A gifted dancer who honed his skills at the Philips Academy in Andover, Massachusetts, Boone eventually left the performing arts for a career in marketing that has taken him from a managerial role with Boston-based consultancy Bain & Company to his present executive post with Google Inc. The tech leader’s Managing Director of Agency Business Development since January 2010, Torrence Boone works to secure meaningful partnerships with advertisers seeking to bolster consumer interest via a digital platform.

An individual whose resume of achievements indicates an enthusiastic willingness to think outside the box, Torrence Boone channeled a considerable amount of time and energy toward dancing throughout high school and on into his college years. As an Economics student at Stanford University, he lent his talents to several professional dance troupes despite the demands of a full academic course load. After enrolling at Harvard Business School in 1993, Boone opted to take a brief sabbatical away from his studies to attend The School at Jacob’s Pillow, a program recognized as one of the best of its kind in the United States.  

Putting his Harvard M.B.A. to use, Torrence Boone landed a position with Bain & Company in 1995. He joined Avenue A/NYC (now Razorfish) in 1999 where he acted as Vice President and General Manager until 2001. Boone’s next career move took him to Digitas in Boston. Serving as President of the company for the next seven years, he departed to help lead Dell’s now defunct integrated marketing agency Enfatico prior to the onset of his tenure with Google. 

Today, Torrence Boone resides in Manhattan’s Flatiron neighborhood and remains actively involved with the performing arts as a member of the Joyce Theater’s board. A yoga devotee who still dabbles in modern dance or hip-hop on a recreational basis, Boone also enjoys rock climbing, snowboarding, and writing. 

Following His Own Strategy

James J. Mulva first served in the U.S. Navy then worked for only one company until retirement.  His stint in the U.S. Navy in Bahrain exposed him to the oil industry. This led James to getting a job at Phillips Petroleum Company in 1973.

Only a chosen few who enter a company wind up leading it; James is one of the few. His business and financial skills made him stand out and led to numerous promotions. Along the way he learned as much as he could about the business and also observed how other companies in the oil industry were being run and managed.

By 1980 he was vice president and treasurer of the Europe/Africa division of Phillips until 1984. In 1990 he became the chief financial officer.  James became senior vice president in 1993 then executive vice president in 1994. He reached the highest position of chairman and CEO in 1999 until 2002.

James used his own strategy which was not to follow the trend in the oil industry. When many companies were investing in the Middle East, he concentrated on other areas like China; participating in the first offshore oil field in that country.  James also focused on Venezuela, the North Sea, North America, Kazakhstan, and Russia.

While he followed organic grow James took the path of mergers and acquisitions as well. James led the company’s acquisition of the Alaskan oil-and-gas production assets of Atlantic Richfield Company in 2000. To further increase size and revenue the company combined with Conoco another oil entity and became ConocoPhillips in 2002. James served as president and CEO of the merged companies and became chairman in 2004. Under his stewardship the third largest energy company in the U.S. was created.

Among James’s other initiatives was joining a U.S. Department Energy pilot project in 2004 to look into the use of hydrogen as transport fuel.  An even much earlier initiative was to get the then Phillips Petroleum into plastics and chemicals manufacturing.

From acquiring companies to make ConocoPhillips into an energy giant James led the splitting of the company into two; one that produces oil and another that refines it.  Like a good leader he adjusted with the current environment. He retired in May 2012 after the creation of the two independent companies.

Leading Time In Critical Times

Laura Lang may seem like a fish out of water.  She was appointed Time, Inc. CEO this year but is not by profession a journalist. She has been a seasoned executive in the field of advertising.  Yet the top people at Time Warner the parent company of Time, Inc. believe she is the right person for the job.

Lang was previously the CEO of Digitas which provided companies with electronic services like online ad targeting and digital ad campaigns that run on social media sites. She helped transform Digitas to its present state from a company that was once into traditional junk-mail marketing.

Lang has a lot of work ahead of her. The previous head of Time, Inc. lasted only 6 months before getting fired.  The aggressive approach used to try to improve the company did not sit well with many of the long time executives.

Lang on the other hand is known as not having a big ego. She has demonstrated during changes in her previous company that she is willing to work with anyone to get the job done. She is also known to fire people who do not live up to expectations.

Time Inc.  publishes Time, People, InStyle and Sports Illustrated among others and its overall revenue has declined by around 30 percent in the last five years. Lang is expected to make the company more profitable again with her expertise in digital media an area where advertisers are now using to reach customers.  She is the first female CEO of the company.

Kevin W. Sharer: Reaching His Goals

Kevin Sharer always wanted to lead. Following his father’s footsteps he entered the U.S. Naval Academy and earned a bachelor’s degree in aeronautical engineering, and a master’s degree. Like his father we wanted to be a naval pilot but poor eyesight prevented him from reaching that goal.

He joined the submarine service as a lieutenant and left the navy in 1978 as a lieutenant commander in a nuclear submarine. He wanted to rise quickly and realized it would take some time before he would be heading the submarine service.  He worked AT&T from 1978 to 1982 while obtaining an MBA from the University of Pittsburg in 1982.

Wanting to improve his career Sharer joined McKinsey & Company as a consultant from 1982 to 1984. He was then recruited by General Electric (GE) in 1984 as an executive.  Later on he was offered to head the GE jet engine division. He left the company because he felt the position was not high profile enough.

In his quest to lead his own company Sharer joined MCI in 1989 as an executive vice president in marketing. He once again left this company because he felt he would never get the top position of CEO given the internal politics in the company.

He moved to Amgen in 1992 as president and COO because he felt it gave him a good chance to becoming the company CEO.  Amgen was a biotech company. This was not a field Sharer was an expert in. To his credit he took a crash course in biotechnology to learn more about it.

His lack of technical background left some in doubt about his qualification to lead the company. His predecessor thought that the company had enough scientists and what it needed was a leader who had business experience since the company was getting more commercialized.

While Amgen was the largest biotech company in the world it was at best a mid-size firm. In 2000 Sharer finally reached his personal goal, he was appointed CEO. Sharer is not just a man with a goal to reach the top post but he is also a competent leader. His company goal is to make Amgen not just the top biotech pharmaceutical firm but also one of the top pharmaceutical companies in the world.  Under his leadership he is turning this goal into a reality. Sharer also became chairman in 2001.

Avon’s New Boss: Sherilyn S. McCoy

Avon has had some strings of bad luck lately. After having a great run for a good number of years the company has experienced declining sales.  It also faces embarrassing charges of bribery allegations in China and perhaps other parts of the world.  Another company has also been trying to buy it.
Sheri McCoy has been appointed as Avon’s CEO and will definitely have a lot of things to work on. She isn’t exactly a greenhorn. Sheri was a vice chairman at Johnson & Johnson.

Johnson & Johnson is a $65 billion a year healthcare company while Avon is an $11 billion dollar a year beauty company. There is no doubt in anyone’s mind about Sheri’s ability to run this size of a company.  While at Johnson & Johnson she handled a business unit which was into beauty products. 

Sheri also knows how to work under tremendous pressure managing to turnaround the pharmaceutical business of Johnson & Johnson.  She has also done acquisition of an enterprise that would later help improve the company’s bottom line.

Despite her experience including having a master’s degree in chemical engineering from Princeton and an MBA from Rutgers, some are concerned that she has not handled a company with a direct sales force like Avon.  There are 6.4 million of them worldwide.  Others point out though that Johnson & Johnson also has a sales force but knocks on doctor’s doors and not house-to-house.  Some view this concern as overblown.

This executive who is known to be caring yet can be tough does have one advantage; she is a woman and in this business where women are the main customer it just may spell the difference.