Torrence Boone: Profile of a Digital Advertising Executive

Raised in Baltimore, Maryland, Torrence Boone demonstrated notable creative ability as child that continues to serve him well in his current professional pursuits. A gifted dancer who honed his skills at the Philips Academy in Andover, Massachusetts, Boone eventually left the performing arts for a career in marketing that has taken him from a managerial role with Boston-based consultancy Bain & Company to his present executive post with Google Inc. The tech leader’s Managing Director of Agency Business Development since January 2010, Torrence Boone works to secure meaningful partnerships with advertisers seeking to bolster consumer interest via a digital platform.

An individual whose resume of achievements indicates an enthusiastic willingness to think outside the box, Torrence Boone channeled a considerable amount of time and energy toward dancing throughout high school and on into his college years. As an Economics student at Stanford University, he lent his talents to several professional dance troupes despite the demands of a full academic course load. After enrolling at Harvard Business School in 1993, Boone opted to take a brief sabbatical away from his studies to attend The School at Jacob’s Pillow, a program recognized as one of the best of its kind in the United States.  

Putting his Harvard M.B.A. to use, Torrence Boone landed a position with Bain & Company in 1995. He joined Avenue A/NYC (now Razorfish) in 1999 where he acted as Vice President and General Manager until 2001. Boone’s next career move took him to Digitas in Boston. Serving as President of the company for the next seven years, he departed to help lead Dell’s now defunct integrated marketing agency Enfatico prior to the onset of his tenure with Google. 

Today, Torrence Boone resides in Manhattan’s Flatiron neighborhood and remains actively involved with the performing arts as a member of the Joyce Theater’s board. A yoga devotee who still dabbles in modern dance or hip-hop on a recreational basis, Boone also enjoys rock climbing, snowboarding, and writing.