Sir Terry
Leahy was born on February 1956, in Liverpool, England. Coming from a
humble working class family, he obtained a Bachelor of Science degree from the
University of Manchester Institute of Science and Technology. He then began his
career at Tesco the British supermarket chain in 1979 as a trainee, marketing
executive.
He rose through the ranks until he became the CEO in 1997. His
rise was due to the successful marketing initiatives he developed which helped
the company grow. One was adopting the
new two store format. The first was Tesco Metro, located on busy streets and
urban residential areas, focusing on fresh and prepared foods. The second Tesco
Express offered gasoline and convenience store. Leahy is also credited with the
loyalty-card program for frequent customers. This was a first in retail grocery
and was highly successful after its 1995 launch.
When he reached the CEO position he made further innovations
such as launching hypermarkets, as well as offering new financial services.
After conquering the UK market Tesco expanded overseas with presences in
Europe, Asia, and America.
Under Leahy’s stewardship
Tesco has had record profits since 2001 when it first breached the £1 billion
profit mark. It registered £3.4 billion in profit in 2010. Sir Leahy stepped
down in 2011 after 14 year at the helm of Tesco and turning it into a local and
international supermarket chain giant.
No comments:
Post a Comment